Poorly written technical instructions can have hazardous consequences.; help desk; product information; technical documentation; technical instructions; technical writing; Showing the effects of poorly planned and written user manuals, poor customer support, and unhappy customers.; customer service; help line; online help; product development; product information; technical documentation; technical writing; user manual; This shows how Sales departments underrate the importance of clear, effective, and meaningful marketing communications material, in this case, a marketing data sheet.; corporate communications; marketing communications; product information; techncal writing; technical documentation; Three skits--with educational commentary--showing the (sometimes comedic) effects of poorly planned, written, and designed technical communications (technical writing, technical documentation): instructions, a user guide, and a marketing data sheet.
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